Post-booking blues: How an OAS should promote your brand after each booking

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If you’re thinking about implementing an online appointment scheduling (OAS) solution – or switching your OAS partner – one of the questions you may have is, “Can an OAS help promote and protect my brand after a patient has booked an appointment?” We think that’s a great question, and we’re here to answer it. This is part two in our two-part series of using an OAS to protect and grow your brand. You can find part one here.

Fiction: An OAS has no impact on my brand once an appointment is booked. 

Fact: Remember in part one when we said that not all OAS solutions work the same way? Yeah, that’s the theme of this series, so we’re going to keep reminding you of that fun fact. At DocASAP, we feel that ongoing engagement with your patient is one of, if not the most, important aspects of online scheduling. Keeping your patients informed has a huge impact on brand perception, but you won’t get it from all OAS vendors. 

Think about it. We know ongoing engagement is positive from our own experience. No one likes to wonder if an appointment is actually confirmed or if the time you took off work for this appointment will be worth it. But we also have data to back it up. 

Using an OAS is actually proven to reduce the number of no shows and improve overall patient retention. Therefore, when looking at an OAS partner, consider one that offers these brand-supporting ongoing engagement features.  

  1. Notifications via email or text: This is a bit of a no-brainer, but it’s also important to allow the patient to be able to choose their preferred notification channel. When you interact with patients on their preferred devices, they are happier and say nice things on social networks about your brand.
  2. Ability to cancel or reschedule from email or text reminders: It’s common for patients to forget about an upcoming appointment. While reminders are helpful, patients often get these on-the-go. So why not let them cancel or reschedule directly from the text or email with just a few clicks? Having to call or log onto a website later often leads to no shows, but also makes it difficult for patients to interact which can be damaging for your brand. 
  3. Post-appointment care-driven reminders: With everything on our minds, patients don’t always think about preventative or post- care. However, a good OAS can remind patients of important actions that help them manage their health in an ongoing manner. Non-appointment related updates can help remind patients of the value of your brand, and help patients feel as if you are helping them stay on top of their health needs.
  4. Referral management: Telling a patient they need to see a different physician can be frustrating, especially if the patient also has to deal with booking another appointment. However, you can reduce frustration when your OAS has a built-in referral management solution that allows you to directly schedule an appointment online for a patient with the physician you’re referring to. This closed loop scheduling also keeps the patient within your network which is key to patient retention and brand loyalty.

There you have it. A good OAS shouldn’t drop engagement activities with patients after an appointment is booked. But some do. Pick the right one and see how much better your brand can be in the eyes of your patients.